Fenty Skin, a brand in LVMH’s division, Kendo, led by Robyn Rihanna Fenty, launched a new limited edition Valentine’s Day product yesterday—Butta Drop Shimmering Whipped Oil Body Cream.

The plastic refillable jar changed from lavender to hot pink for the holiday, and the product boasts a new rose gold shimmer finish along with a new scent, “Vanilla Dream.” 

Perfectly timed with the launch, Rihanna paired her billowy black Schiaparelli Couture gown with the body cream to the Golden Globe Awards, her publicists say—and the product is already sold out at Sephora. Searching on Sephora’s site, the online-only product says “out of stock”—a label that just appeared to pop up at the time of this post.

“Valentine’s Day is the perfect occasion to create a special version of my favorite body care product – this time with a sexy rose gold shimmer finish and delicious vanilla scent for irresistible skin,” Rihanna stated. The singer and beauty CEO and founder will headline the Super Bowl halftime show on Feb. 12. 

Butta Drop Vanilla Dream Whipped Oil Body Cream is infused with a rose gold pearl, which gives the formula its shimmer. The moisturizer contains nearly 25% rich butters, restorative tropical oils, and extracts. Ingredients include Barbados cherry, and super-humectant glycerin.

The Refillable Jar

The outer part of Butta Drop’s body cream jar is recyclable, but it’s designed to keep to reuse with a refill. Once it’s empty, users press up from the inner ring to pop the refill out. 

Refills aren’t available for the limited edition formula. Consumers can refill the pink jar with the original Butta Drop Whipped Oil Body Cream Refill. 

The orginal formula has a tropical fruit and floral scent instead of vanilla—and no shimmer. 

Photos via Instagram @fentyskin

 

 

 

 

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A post shared by FENTY SKIN (@fentyskin)